Google's procurement of Zagat a week ago and Yelp's great snarky reaction has conveyed client surveys to the cutting edge of the news once more, so it's a decent time to begin contemplating how gathering progressively online audits fits into your business.
As far as I can tell, with regards to surveys there are four sorts of organizations:
Organizations that get the greater part of their business from referrals, don't get any online surveys and could think less about them (maybe the greatest piece of organizations).
Organizations that get a large portion of their business from referrals, get online surveys and feel that no one understands them or considerations.
Organizations that think surveys are gigantically vital and strive to get a great deal of them.
Organizations that think surveys are enormously imperative and endeavor to get them, however don't get many, assuming any.
What the sorts that depend vigorously on referrals and overlook audits don't understand is that some time in the following year or two somebody will compose something about them on the web and there's a decent shot it will be negative.
In the event that it gets around, which it normally does because of Google, their referrals are in danger of evaporating. On the off chance that the main thing that appears in Google for your image is a negative, you are conceivably screwed.